Q&A Archive: What is it?

On Thu, 19 Feb 1998, Ted Brasky wrote:

hilarious...but what is it?

Hey...
what exactly are you selling? -- please don't say "nothing" because that's why I'm confused.... whatever it is -- be it a joke or an actual business --- it's hilarious!!!

To which I replied:

Thank you for your compliments,

"It" isn't.

I won't say "nothing" because what we're selling is actually nothing. No
cheap imitations, no gimmicks (well, maybe some gimmicks, but
we're not selling any of our gimmicks, we give them away free with each
order of nothing). And we have tee-shirts that say nothing on them which
is something. So, to answer your question, we sell something AND nothing.

Our blatant honesty in advertising seems to confuse some people but we're
sure that it'll catch on (or we don't know nothing, and I think we do).

We hope we'll make money off "it". The great thing is nothing's flexible
and we're sure nothing's going to work for us!

Thanks for your question and always remember, there's something for anyone but nothing's for everyone.

--Xymyl (the king of nothing)