Saturday, February 3, 2007

Q&A Clearing out my inbox

On Dec 27, 2006, Russell Scott wrote:

Does have a competitor?

To which I responded:

Of course has a competitor! It's called everything. This unfair competition happens in two distinct ways: 1) Everything takes up valuable space that would better suited to showcasing nothing. 2) Everybody is always trying to make it seem like nothing is something, thus (in the mind of the "consumer") grouping "it" with everything, which makes people think that when you buy nothing you are actually paying for and getting something or possibly everything. Nothing could be further from the truth. Indeed, if you buy nothing from us you get something as well, but it is free with the purchase of nothing. If you buy a shirt from us, it isn't nothing, it is something. But it showcases nothing quite nicely (in our opinion), and doesn't use any resources (such as light*) that would detract from our message. And as for what nothing isn't, whether you pay for it or not, you either get it or you don't. It is really as simple as that.

*If you are of the school of thought that believes that black in every manifestation is a representation of an absence of color then you would likely choose the black shirt. You would be wrong to choose the black shirt for this reason, but we prefer black as well (for a similar but correct reason). If you are of the school of thought that believes white reflects all colors and thus is black, then you would likely choose the white shirt. Better reasoning, still not 100% correct though. We choose black shirts because we prefer not to reflect too much light, thus easing our consciences about the hazy shadow of indifference often cast in our collective wake.

I hope this answers your question.

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